Wednesday, April 30, 2008

Amazon's New Price Font

Maybe this is just me, but it seems like Amazon.com has managed a huge psychological breakthrough with the slightly altered fonts and styles on their product pages.

Somehow it seems like the larger, skinnier red price letters make it really easy to just click and buy, and even disappointing not to do so.

Wednesday, April 16, 2008

Overcoming Bias

Overcoming Bias is my favorite blog. I've always thought of myself as a highly rational person, but after spending about 40 hours reading the series on rationality by Eliezer Yudkowsky, I've realized that the methodology of rationality is a lot more subtle and fascinating than I thought. It's fair to say this blog has changed my life more than anything else I've read in the last year. Here is one great quote among many:
It is a corruption of curiosity to prefer the question to its answer. Yet people seem to get a tremendous emotional kick out of not knowing something. Worse, they think that the mysteriousness of a mysterious phenomena indicates a special quality of the phenomenon itself, inferring that it is surely different-in-kind from phenomena labeled "understood". If we are ignorant about a phenomenon, that is a fact about our state of mind, not a fact about the phenomenon itself.