Here is the main reason:
1. You've Been Psychologically Conditioned To Want a DiamondAnd here are nine more.
The diamond engagement ring is a 63-year-old invention of N.W.Ayer advertising agency. The De Beers diamond cartel contracted N.W.Ayer to create a demand for what are, essentially, useless hunks of rock.
Seriously, it is shameful to give or receive a diamond.
3 comments:
I must say, this is as true as it gets.
The only reason people like dimonds is because they are rare.
When a disaster occurs, and everything is destroyed, people would give up their 24 carat dimond rings for a glass of water without second thought.
But until that disaster, you gotta let supply and demand do its shit.
lior hadar said...
"The only reason people like dimonds is because they are rare."
Not true. There are plenty of objects that are rare that no one likes or buys.
People like diamonds because they see them as a sign of a partner's affection. Women take the outrageous price as a test of their lover's willingness to sacrifice money for them.
Diamonds are EXPENSIVE because they are rare, and because people want them and are willing to pay the price for them.
Liron is right, though. Diamonds are ridiculous things to buy for a lover. Why not purchase something more useful? Maybe buy something where your money goes to a good cause.
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